Bloomerang

JULY 5, 2021

Your loyalty program (aka “donor communications” or “donor relations” or “donor stewardship” program) is just one of many touchpoints that must be considered within the entirety of the consumer’s brand experience. They don’t care if the touch comes from marketing, fundraising, or programs. Donors know only one organization.

Retention 141

Retention Non-Profits Values Foundations 141

NextAfter

APRIL 27, 2023

Pop the confetti and cue the music because we’ve just hit a major milestone: this week we logged our 5,000th digital fundraising experiment in our experiment library. When they run into a complicated or confusing donation process, they’re more likely to make a gift somewhere else or (more likely) decide not to give at all.

Fundraising 91

Fundraising Fundraising Values Culture 91

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Marketing Nonprofits Recruitment 69

Kivi's Nonprofit Communications Blog

OCTOBER 18, 2018

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it depends. Program Recruitment Goals.

Recruitment 67

Recruitment Public and Nonprofit Management Education Education 67

iMarketSmart

MAY 17, 2023

Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. Gift officers are feeling burned out, ignored, pressured, and that their time is being wasted. If you’re a gift officer, are you feeling frustrated with your organization? What about you?

Nonprofit Administration and Development 52

Nonprofit Administration and Development Leadership Fundraising Fundraising 52

Fundraising Coach

MARCH 23, 2015

Bloom, Carl: 25 Proven Ways to Generate Individual Gifts for Your Hospital with Direct Response Fundraising. Bloom, Carl: How to Build a Direct Response Fundraising Program that Delivers High Value, Long-Term Return on Investment. Hoppe, Peter: Mid-Level Giving: Paving the Way to Major and Planned Gifts for Your Hospital.

Fundraising 95

Fundraising Fundraising Foundations Healthcare 95

Ann Green

SEPTEMBER 8, 2020

Keep an eye on engagement metrics. Your gift is supporting the purchase of school supplies for hundreds of kids in the community. . Your gift of $1,000 allowed us to buy new school supplies for 100 kids in the community. Employ preferred marketing channels. Launch a new donor marketing campaign. Analyze marketing results.

Marketing 61

Marketing Marketing Retention Communication 61

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. Review the steps of the donor stewardship journey below: Acknowledge the donor’s gift as soon as you receive it. Your Major Gifts Officer will focus their efforts on building relationships with major donors.

Participation and motivation 96

Participation and motivation Retention Public and Nonprofit Management Communication 96

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). This could be done annually or just one time.

Fundraising 137

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 137

Nonprofit Megaphone

JUNE 23, 2022

It shows you the financial information you’ll need to cover overhead expenses as well as to keep your programs running. You can find this metric with the following calculation: Fundraising efficiency ratio = total fundraising revenue / total fundraising expenses. Individual donations from your major donors. Capital budget.

Finance 52

Finance Nonprofit Finance Nonprofit governance and management Nonprofits 52

iMarketSmart

MAY 1, 2023

If other players never see my gifts, they can’t respond to them. 4] Neighbors have a shared future. 11] Bring a gift. The estate gift is normally, by far, the largest gift a donor will ever make.[12] 12] And yet, charities often react to learning of such a planned gift – by disappearing. The gift goes away.[13]

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52

The Agitator

MARCH 20, 2011

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Percent of file participating in monthly giving/sustainer program (Do they really love you?). How about this list … 1.

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

Nonprofit Fixer

JULY 14, 2021

Some organizations have valid reasons to not require fundraising, but for the vast majority of nonprofits, it is ideal to move board members in the direction of more fundraising, not less. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. This could be done annually or just one time.

Fundraising 75

Fundraising Fundraising Nonprofit Administration and Development Public and Nonprofit Management 75

Ann Green

JUNE 18, 2020

You’re probably thinking about methods to keep your staff and constituents safe during the pandemic, effective work-from-home strategies to keep everyone productive, and how to maintain programming while adhering to social distancing guidelines. . Second, donor gifts tend to increase as they develop stronger connections with your mission.

Retention 80

Retention Nonprofit Administration and Development Activism Communication 80

Bloomerang

FEBRUARY 1, 2023

For instance, your major gift officer may use an app to look up more information about major prospects prior to initial meetings. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Individual tasks. Compliant reporting.

Nonprofit governance and management 82

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 82

The Agitator

SEPTEMBER 30, 2009

We weren’t surprised by the results — major gift fundraising and and direct mail will be the workhorses, with "conventional" (if I dare use that term already) online fundraising — email appeals, donate pages, etc — following closely behind. And show me metrics related to those objectives.

Technology 71

Technology Nonprofit Management Values Marketing 71

iMarketSmart

DECEMBER 5, 2022

The right metrics. Fundraising metrics can’t do everything. This is also a common feature of metrics in storytelling. This is also a common feature of metrics in storytelling. One metric might be hours per day spent writing. Hitting these metrics won’t guarantee a successful novel. Major donor math.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

Fundraising Coach

MARCH 15, 2021

We’ve helped thousands of successful nonprofits understand the fundraising metrics which are most critical to crafting a winning fundraising strategy. In this article, we’ll explore the following 6 fundraising metrics: Fundraising ROI. Average Gift Size Growth. Percentage of Gifts Matched. Average Gift Size Growth.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. We will engage at least 100 donors in the program. Major Gifts: The Ultimate Guide to Kickstart Your Program.

Fundraising 129

Fundraising Fundraising Retention Recruitment 129

Fundraising Coach

MARCH 15, 2021

We’ve helped thousands of successful nonprofits understand the fundraising metrics which are most critical to crafting a winning fundraising strategy. In this article, we’ll explore the following 6 fundraising metrics: Fundraising ROI. Average Gift Size Growth. Percentage of Gifts Matched. Average Gift Size Growth.

Fundraising 52

Fundraising Fundraising Retention Technology 52

Marketing for the Modern Nonprofit

JANUARY 23, 2023

The doors to my signature training program, Social Media for Social Good Academy , are open – but for a limited time only! We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. I am so excited – it’s finally here!!

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. The majority of giving forms are now optimized for mobile, allowing supporters to give via their mobile devices. Share the gifts they’ve made. Give from anywhere. Set up recurring donations.

Fundraising 79

Fundraising Fundraising Retention Participation and motivation 79

EveryAction

AUGUST 17, 2023

Here’s how—and why—nonprofits should use this information to fuel and manage their volunteer programs. Knowing the value of one single volunteer hour is only the first step—if you’re managing a nonprofit volunteer program, one of your most important goals is making sure your volunteers keep donating their time week after week.

Values 74

Values Charitable Organizations Technology Energy 74

Bloomerang

SEPTEMBER 12, 2022

It’s crucial to maintain your impactful programs, develop projects, and work toward achieving your mission. Major Gifts. You can view the latest email they received, the last event they attended, and their most recent gift to your organization. Tracking and reporting tools for monetary fundraising and in-kind gifts.

Fundraising 80

Fundraising Fundraising Nonprofits Retention 80

The Agitator

OCTOBER 16, 2012

Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable. Each of these programs adds to the Lifetime Value of a donor base. In short, it is the profitable returns from these post-acquisition programs that provide the funds needed to move the mission forward.

Non-Profits 107

Non-Profits Insurance Values Production 107

Bloomerang

JULY 31, 2021

What do you see that has emerged because of the fact that maybe you’re moving to a virtual programming, maybe you’ve had to reorganize your organization, maybe you’re seeing greater needs with your population, and that’s especially true with a lot of those that provide basic needs services. You have like major donors.

Nonprofit governance and management 115

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Foundations 115

Nonprofit Fixer

JULY 23, 2020

You had high hopes to have some sexy metrics to report, but you don’t. It may be what you’re measuring. In a world obsessed with metrics and outcome-driven funding, it can be challenging to prove that your organization is having an impact. We should not be shy about asking funders to rethink how they measure success.

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Nonprofits Nonprofit governance and management 52

Nonprofit Megaphone

APRIL 6, 2023

Example: If a subscriber has shown interest in educational programs, feature a story about a student who benefited from your organization’s initiatives. 4: Keep it short and sweet: People have short attention spans, so keep your newsletter concise and to the point.

Participation and motivation 52

Participation and motivation Nonprofits Poverty Activism 52