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The Social Impact Investment Mirage

Stanford Social Innovation Review

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd. Consider SAP’s 2020 5 & 5 by 25 announcement.

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. Adweek had a nice round-up of other cause activations during the week leading up to the Super Bowl. This was a serious wager!

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

On the other hand, global processes like collaboration against climate change, protests against social inequality and racism (#BlackLivesMatter), or social movement against sexual harassment and abuse (#metoo) have brought nonprofits even more prominence. Types of Nonprofit Activities. 3 Tips to Raise Funds Online.

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SEO for Branding: How to Increase Branded Traffic

Nonprofit Marketing Insights by GlobalOwls

This will, in turn, help you cut unneeded advertising expenses, implement the most successful branded keywords and local information, and recognize top-performing channels where you reach the vast majority of your local audience. Collaborate with relevant influencers. Get Free Stock Photos for your Nonprofit, NGO or Social Enterprise.

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How to get more followers for your LinkedIn company page [13 simple tips]

Nonprofit Marketing Insights by GlobalOwls

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Be sure to post content when your followers are most active. 80% holds true for just about any Social Media platform. Get Free Stock Photos for your Nonprofit, NGO or Social Enterprise.

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Good Reasons for Every Startup to Include SEO in Their List of Priorities

Nonprofit Marketing Insights by GlobalOwls

All things considered, it merits seeing how certain activities should influence execution and development, and ideally they do. As advertisers know, Google possesses an essentially bigger segment of the hunt showcase than contenders like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, Ecosia , and numerous others. Better User Experience.

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The Nonprofit’s Guide to TikTok

Nonprofit Tech for Good

TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. Check out the Nonprofit’s Social Media Content Planner to bring your campaigns to the next level. ? Hashtag Challenges.