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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

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Segregation Helped Build Fortunes. What Does Philanthropy Owe Now?

Stanford Social Innovation Review

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

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Going Viral for a Cause: 15 Tips for Creating Shareable Social Media Campaigns

Nonprofit Megaphone

In today’s world, social media has become an essential tool for non-profit organizations to raise awareness and funds for their causes. That’s why we’ve compiled a list of 15 tips for creating shareable social media campaigns that can help your non-profit organization stand out from the crowd.

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Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147
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The Digital Divide: 15 Ways to Reach Older Donors in a Digital World

Nonprofit Megaphone

The world is rapidly going digital, and for non-profit organizations, it is essential to keep up with the times. Many non-profits struggle to reach older donors who might not be as tech-savvy as younger generations. If you’re a non-profit professional, you know how important it is to reach donors of all ages.

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Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

Law 147
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The Ultimate Guide to the Microsoft Ads for Social Impact Grant

Nonprofit Megaphone

In the summer of 2022, Microsoft started offering a $3,000 monthly grant for eligible nonprofits to use for digital advertising. The Microsoft Ad Grant is similar to the Google Ad Grant, but nonprofits can use grant funds to advertise on different networks. Microsoft’s Advertising Audience. Grow awareness of your mission.