3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
McKee explains, “Therefore, the Inciting Incident first throws the protagonist’s life out of balance, then arouses in him the desire to restore that balance … the Inciting Incident propels the protagonist into an active pursuit of this object or goal.”[7]. It tested four online advertisements for a children’s charity.[19] 14] Smith, S.,
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