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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. In Hamilton’s simple math,[7] a gift is genetically helpful when My Cost < (Their Benefit X Our Similarity).

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How Restricted Gifts Can Actually Be a GOOD Thing — And Why You Should Embrace Them

iMarketSmart

When a charity manager gets to issue the instructions, it’s “unrestricted.” A gift restriction can help. Charity managers don’t like them. They can think, “The novice-donor is trying to take control from the expert-manager. What if a family member responded like a typical charity manager? It’s silly. It’s wrong.”.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Senior management resists giving influence or control to customers.”. Strategic Account Management isn’t either.

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Kid Philanthropy

The Agitator

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. Zach Bonner set out to help homeless kids in his area of Florida. Tags: Don't Miss these Posts charities fundraising nonprofit management philanthropy.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

McKee explains, “Therefore, the Inciting Incident first throws the protagonist’s life out of balance, then arouses in him the desire to restore that balance … the Inciting Incident propels the protagonist into an active pursuit of this object or goal.”[7]. But increasing anger didn’t work if the gift just generally helped people.