Newsletter: Why are Round-Up Fundraisers So Successful? ; The Most Underrated Sales Skill Is Follow-Up ; Copywriting Tips Inspired by Comedian Norm MacDonald
Selfish Giving
SEPTEMBER 22, 2021
The rounding up option] made it psychologically easy for people to do more of what they were already doing." on groceries you're probably already telling yourself that you spent $87 so rounding up to that amount is psychologically easy when the cashiers asks. The power of pairing two emotions to activate a sense of need.
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