3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. If the donor doesn’t identify with these people or values, the crisis won’t motivate a gift.
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