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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. If the donor doesn’t identify with these people or values, the crisis won’t motivate a gift.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

The gift value is identical. The charity signals that the donor is valued. (We Advertise for an entry-level “event coordinator” and also for an entry-level “fundraiser” with identical pay. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. We need your advice.)

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

framed appeals do not differ significantly on persuasiveness in charity advertising.”. A compelling challenge forces a decision, In response to a threat or opportunity for the donor’s people or values, and. With the promise of a victory for the donor’s people or values. framed messages in charity advertising: Meta?analytic