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SEO and SEM for Your Nonprofit Organization: Understanding the Basics

Nonprofit Marketing Insights by GlobalOwls

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. What are some things nonprofit owners should understand about online marketing? Along with the rise of the internet since the late 90s, marketing also evolved with it.

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The Social Impact Investment Mirage

Stanford Social Innovation Review

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd. Consider SAP’s 2020 5 & 5 by 25 announcement.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. What about the ethical implications of using Facebook?