How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
You give and the government matches your gift with a tax benefit. Your dollars become more powerful because the government pays for part of the cost of the gift.”. framed appeals do not differ significantly on persuasiveness in charity advertising.”. framed messages in charity advertising: Meta?analytic framed and loss?framed
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