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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

APRIL 18, 2022

framed appeals do not differ significantly on persuasiveness in charity advertising.”. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. framed messages in charity advertising: Meta?analytic framed appeals do not significantly differ in persuasiveness concerning charity advertising.”

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