How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
framed appeals do not differ significantly on persuasiveness in charity advertising.”. Journal of Public Economics, 148, 32-42. [4] 5] For an example where cash payments reduce charitable behavior, see Ariely, D., Origin of endowments in public good games: The impact of effort on contributions. framed and loss?framed
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