How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
framed appeals do not differ significantly on persuasiveness in charity advertising.”. Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Marketing Letters, 24 (2), 109-118, retracted due to errors in study 3, but see the argument for study 1 data in Rose, R. framed and loss?framed Joyner, C.
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