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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [8] Journal of Behavioral Decision Making, 30 (5), 1052-1065. [9] Journal of Marketing, 67 (3), 47-62. [13] Increasing voting behavior by asking people if they expect to vote. The Quarterly Journal of Economics, 127 (1), 1-56; Dana, J.,

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [5] Organizational Behavior and Human Decision Processes , 59(3), 331-347; Konow, J. Journal of Personal Finance, 18 (1), 65-73. [4]

Finance 52
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How do you motivate your staff right now? Here’s one way.

Nonprofit Marketing Blog

An organizational behavior researcher decided to test his theory that workers often fail to live up to their potential because they’ve lost track of the significance and meaningfulness of their own jobs. A great reminder of how to inspire your staff was highlighted in the recent Influence Report (a highly recommended read).

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

Organizational Behavior and Human Decision Processes, 119 , 27-37. [8] Mauss differentiated gift-giving indigenous societies from market-based Western societies. Why most of your marketing should appeal to donors in the WHY stage of the consideration continuum. Science, 314 (5802), 1154-1156. [7] 7] Molinsky, A.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

Journal of Marketing, 80 (4), 56-71. [7] Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8] J., & Hult, G. 7] Newman, G. E., & Cain, D. J., & Miller, D. 9] Seymour, H.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10] Psychology & Marketing, 38(2), 328-337. [11] 5] Small, D. 7] Ashraf, N.,

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

International Journal of Nonprofit and Voluntary Sector Marketing , e1675. (“A Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [35] Journal of Behavioral and Experimental Economics, 83 , 101461. [36] International Journal of Research in Marketing, 26 (3), 180-188. [37] framed and loss?framed