Nonprofit Marketing Insights by GlobalOwls

OCTOBER 13, 2023

Why Inclusive Brand Marketing Is Imperative Today Inclusivity is a buzzword these days, and it is used in a variety of arenas. With more emphasis on inclusion in the workplace, schools, entertainment, politics, and other areas nowadays, it’s only natural that this should be reflected in aspects like marketing, too. But is it really?

Marketing 52

Marketing Marketing Race and Ethnicity Cultural Diversity 52

NonProfit Quarterly

APRIL 20, 2023

A January 2021 report published by Pew Research showed that 54 percent of Black online participants and 47 percent of Hispanic participants say they were targeted for harassment due to race or ethnicity, compared with 17 percent of White users.

Values 101

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 101

Get Fully Funded

JULY 14, 2022

Just like any marketing campaign you create, you should prioritize choosing genuine, engaging photos of real community members, volunteers, and other individuals involved with your organization. Research shows that almost 80% of consumers worldwide expect brands to commit to showcasing inclusiveness and diversity in their advertising.

Race and Ethnicity 59

Race and Ethnicity Nonprofits Children Advertising 59