Elevation

JUNE 20, 2025

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. Since its creation in 2003, t he Google Ad Grant program has granted over $9 billion to more than 115,000 nonprofit organizations in free advertising. Take our quiz !

Nonprofit governance and management

Nonprofit Fixer

AUGUST 12, 2025

Many nonprofit leaders don’t know that they have access to $10,000/month in free advertising through the Google Ad Grant — or they have taken advantage of it, but aren’t maximizing results. The Google Ad Grant offers up to $10,000 of in-kind advertising value each month in Google Search ads to qualified 501(c)(3) nonprofits.

Management

NonProfit Quarterly

MARCH 10, 2025

Selling data may create privacy inequalities, potentially turning privacy into a luxury and fostering a black market. We chose DCTs as a case study due to challenges in patient recruitment and retention in clinical trials, which has prompted the integration of decentralized elements in the clinical research industry. Kumar et al.,

Race and Ethnicity

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy

Stanford Social Innovation Review

AUGUST 7, 2025

At its core, Klein and Thompson’s argument for going beyond incremental demand-side policy interventions towards more proactive market shaping to generate prosperity and abundance is a project of government effectiveness. share comment print order reprints related stories By Rohan Sandhu Aug.

Public and Social Policy

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners.

Recruitment

NonProfit Leadership Alliance

FEBRUARY 14, 2024

When it comes to nonprofit marketing , efficiency is key. Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. What Is Programmatic Advertising? Why Is Programmatic Advertising Useful for Nonprofits?

Advertising

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing

Nonprofit Marketing Guide

SEPTEMBER 25, 2009

Several advertising studies show the same thing. As described in Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field, the UK-based Institute of Practitioners in Advertising analyzed 1,400 case studies of successful advertising. He found that U.S.

Advertising

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. He is currently the Director of Marketing and PR at Ramey-Estep in Ashland, KY, and an Instructor at Morehead State University.

Retention

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. Michael also holds an undergraduate degree in advertising, public relations, and graphic design and a graduate degree in wellness promotion from Morehead State University.

Collaborations

Selfish Giving

AUGUST 3, 2022

Some readers believed having a media partner helped recruitment, others didn't. have also experienced media companies wanting to create a program with nonprofits with the intention of selling those packages to their advertisers with no donation component for their nonprofit partners." Marketing Your Cause 1. Brain Food 1.

Recruitment

Selfish Giving

DECEMBER 19, 2011

Is this cause marketing program really The Grinch dressed up like Santa? Unlike the dreaded Buckets for the Cure in 2010 , and, this past year, KFC’s crazy soda promotion for JDRF , this cause marketing promotion wasn’t connected to any menu items. Buckets had more paid advertising, including this TV ad.

Food

Nonprofit Marketing Guide

OCTOBER 8, 2015

13, I’ll be leading a Nonprofit Marketing Guide webinar called “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign,” where I’ll take you step-by-step through a multi-channel, year-end online giving campaign, from thought to finish. Year-end may be time to recruit some help. Are you ready? .

Fundraising

NonProfit Hub

OCTOBER 25, 2023

3 Creative Volunteer Recruitment Strategies for Nonprofits Volunteers recruitment is crucial to many aspects of your nonprofit’s operations. To garner this crucial support for your organization, you must implement creative recruitment strategies. After all, how will people know how to help if you don’t advertise?

Recruitment

Getting Attention

APRIL 25, 2012

Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. What are your secrets to great volunteer recruitment?

Recruitment

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy

Getting Attention

MAY 8, 2014

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. Newspaper advertising. recruit more mentors).

Marketing

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management

Ann Green

MARCH 11, 2021

As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Information like this can help you create targeted marketing strategies and give you a sense of the different types of supporters you have.

Advertising

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Principles that are a part of everything you do, starting with recruiting and onboarding. milesnla 2024-02-14T09:58:16-06:00 Programmatic Advertising for Nonprofits: The Ultimate Guide milesnla 2024-02-14T09:58:16-06:00 February 14, 2024 | 0 Comments When it comes to nonprofit marketing, efficiency is key.

Health

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Marketing

NonProfit Hub

JUNE 12, 2014

Last week, we wrote about how to recruit life-time volunteers for your nonprofit instead of relying on one-time helpers. While you should be open to recruiting all volunteers, no matter their age, recruiting Millennials can add new life to your organization and help provide a new energy to your projects and mission.

Recruitment

Nonprofit Marketing Guide

MARCH 4, 2022

Welcome to another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Neil Patel has The Latest Marketing Trends & Predictions for 2022. Neil Patel has The Latest Marketing Trends & Predictions for 2022. New to video marketing? Register Now.

Communication

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA? Step 1: Create the message.

Public and Nonprofit Management

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Manufacturing

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. Instagram: 1.4

Marketing

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Why Should You Choose a Digital Marketing Major in 2022? Maybe a Marketing Major is a good fit for you. Check out the benefits of starting a Marketing Major. Digital marketing has become a trendy niche, and it is fast becoming the missing piece that every business needs to succeed. Increasing Demand for Digital Marketers.

Marketing

Nonprofit Marketing Guide

OCTOBER 18, 2018

Program Recruitment Goals. Recruiting and engaging participants to use our programs or services. Building our membership by recruiting and serving members of our organization. Recruiting and engaging volunteers to help deliver our programs and services. Positioning our staff as thought leaders or experts.

Recruitment

Nonprofit Marketing Guide

DECEMBER 1, 2011

Guest Post by Robyn Mendez, Marketing Manager for Convio. Pepper your print advertising & communications with QR codes. Recruit a young, hip social media volunteer. Does your organization look to Gen Y for support? This guest post by Convio’s Robyn Mendez explains why and how you should get thier attention.

Values

Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Considering that the Google Ad Grant provides free advertising to nonprofits, this is an ideal way to recruit future employees online.

Advertising

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 20, 2023

Benefits of Implementing a Direct Sourcing Strategy in Recruiting Organizations are continuously looking for novel approaches to spot and entice top talent in today’s fiercely competitive labor market, where it has become a strategic priority.

Recruitment

Selfish Giving

NOVEMBER 29, 2023

Who's had success recruiting new corporate partners at events like trade shows? According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans. This donation drive happens outside businesses, so it's definitely cause marketing, in my opinion.

Homelessness

NonProfit Leadership Alliance

JUNE 9, 2024

As your team develops the core skills needed for marketing, you’ll find you have more success in other areas of your operations, like fundraising. Access free advertising through the Google Ad Grant program. Make the most of your marketing data. Is certain phrasing or marketing language leading to more conversions?

Disaster Relief

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing

Nonprofit Marketing Guide

MAY 4, 2016

CPA is online advertising. Identify your goals (are you looking to advance an advocacy campaign, acquire donor prospects, recruit volunteers?). Change.org https://www.change.org/advertise. Cost-per-Action (CPA). With CPA, you pay for the email addresses of people who took a specified action like signing a petition or pledge.

Advertising