Remove Advertising Remove Organizational Behavior Remove Participation and motivation Remove Values
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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. The narrative arc.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

The gift value is identical. The charity signals that the donor is valued. (We He gives advice and participates.) This helps motivate sales requests. Advertise for an entry-level “event coordinator” and also for an entry-level “fundraiser” with identical pay. You can use it as my gift to you.” Take a tour.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. With the promise of a victory for the donor’s people or values.