3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. This can happen with natural disasters or social and political events.[14] But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. That forces a response.
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