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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Over that time, I have witnessed an increased emphasis on naming opportunities for buildings and a decreased emphasis on ethical practice in capital fundraising where naming gifts often serve as marketing or reputation enhancing vehicles for donors that overshadow sincere charitable intent.

Ethics 111
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Nice guys finish first: The competitive altruism hypothesis. It makes it harder to see the obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Nice guys finish first: The competitive altruism hypothesis. It makes it harder to see the obvious.

Values 52