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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Do lead naming gifts actually stimulate high-level philanthropy from other donors and is that what motivates HNWIs to make such charitable contributions? For donors, the personal pleasure that results from giving aid to others underscores that the charitable act is not divorced from the ego.

Ethics 122
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. This demonstrates friendship insurance reliability.[20] It makes it harder to see the obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. This demonstrates friendship insurance reliability.[20] It makes it harder to see the obvious.

Values 52