Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. But he’s struggling.
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