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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. Psychology & Marketing, 38(2), 328-337.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Behavioral and Brain Sciences, 12 , 683-739.; Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R. Behavior, communication, and assumptions about other people’s behavior in a commons dilemma situation.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Behavioral and Brain Sciences, 12 , 683-739.; Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R. Behavior, communication, and assumptions about other people’s behavior in a commons dilemma situation.

Values 52