article thumbnail

The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. 3] Both work by supporting reciprocal social relationships.[4] In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. The university had a chance to help, and it didn’t.

article thumbnail

What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Charitable contributions driven by ethical egoism may provide the most benefit to the donor, however.

Ethics 111