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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. It can show the ability and willingness to deliver transactionally unjustified help and protection. This is different than helping those who aren’t in peril.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Donors often respond to internal triggers that aren’t clear even to them.