The Power of Heroic Philanthropy: Understanding Donor Motivations
iMarketSmart
JUNE 12, 2023
In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. It can show the ability and willingness to deliver transactionally unjustified help and protection. This is different than helping those who aren’t in peril.
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