Remove Altruism and Helping Remove Civil Society Remove Health Remove Values
article thumbnail

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. 6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Simple reciprocity no longer works.

article thumbnail

Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Focusing on short-term financial numbers rather than customer need and value creation. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] They’re about creating long-term value.

article thumbnail

What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value.

Ethics 111