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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] So, what’s the answer?

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Do lead naming gifts actually stimulate high-level philanthropy from other donors and is that what motivates HNWIs to make such charitable contributions? My research finds otherwise and implicates current legal constructs and fundraising practices that continue to privilege the self-interests of donors over beneficiaries and society.

Ethics 111