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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship. The tour and experiences help here as well. How complicated?

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How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character. Cash is easy.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). In response, I returned to school to study fundraising and nonprofit sector leadership and their relationship to normative ethics.

Ethics 122
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. In Hamilton’s simple math,[7] a gift is genetically helpful when My Cost < (Their Benefit X Our Similarity). It is possible through reciprocal altruism.