Remove Altruism and Helping Remove Donor Motivation Remove Education Remove Fundraising
article thumbnail

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. 3] But they are tricky.

article thumbnail

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.