article thumbnail

How fundraisers can help their cause resonate with donors

iMarketSmart

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. 4] Giving doesn’t help the donor. But it can help the donor’s genes. Sharing similarities can help.

article thumbnail

Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. While not raising funds, David intended to contribute to our sector’s public education, a noble goal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time To Celebrate: Nov. 15th Is National Philanthropy Day

Bloomerang

See hashtag #NationalPhilanthropyDay National Philanthropy Day in the United States dates back to the 1980s when it was conceived by Douglas Freeman, a professional fundraiser. The Association of Fundraising Professionals (AFP) played a significant role in promoting and organizing National Philanthropy Day activities. In the U.S.,

article thumbnail

Creative School Fundraising Ideas [+ AI Fundraising Idea Generator]

Nonprofit Marketing Insights by GlobalOwls

Creative School Fundraising Ideas [+ AI Fundraising Idea Generator] Are you looking for Cool and Creative Fundraising Ideas for your School or University? Fundraising is exciting. Let’s help you set up a plan by sparking your creativity with a lineup of cool Fundraising ideas. That’s awesome.

article thumbnail

Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I 3] But they are tricky.

article thumbnail

Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

article thumbnail

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.