Altruism and Helping Donor Motivation Fundraising Philanthropy 
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. That doesn’t work.
iMarketSmart
JUNE 19, 2023
Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. 3] But they are tricky.
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