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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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Altruism and Helping Insurance Psychology Medical 52
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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Donors often respond to internal triggers that aren’t clear even to them.

Altruism and Helping 132
Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132
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