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10 Year End Fundraising Mistakes to Avoid

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Include plenty of non-Ask activities in your plan to balance out the Asks like thanking donors well , sending holiday cards, holding thankathons, and surprising donors with thank-you video. Underestimating donorsmotivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

For example, it had little impact on their willingness to work at a homeless shelter. 6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. For example, they indicated greater willingness to run into a burning building to save a trapped victim.[20]

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Understanding Why People Give (hint: it’s not what you think!)

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Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!