Remove Altruism and Helping Remove Donor Motivation Remove Participation and motivation Remove Psychology
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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. 8 Psychological Reasons Why People Give 1. Social Dynamics.