The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. And you can order Donor Dash right here.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

APRIL 10, 2023

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

MARCH 20, 2022

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Maybe your donors have walked a mile in the same shoes as your program participants. That’s good news! Social Dynamics.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132