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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. It helps explain the power of feasibility studies. This is no surprise.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Over that time, I have witnessed an increased emphasis on naming opportunities for buildings and a decreased emphasis on ethical practice in capital fundraising where naming gifts often serve as marketing or reputation enhancing vehicles for donors that overshadow sincere charitable intent. This idea may not be as exaggerated as it sounds.

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