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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). In response, I returned to school to study fundraising and nonprofit sector leadership and their relationship to normative ethics.

Ethics 110
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. In Hamilton’s simple math,[7] a gift is genetically helpful when My Cost < (Their Benefit X Our Similarity). It is possible through reciprocal altruism.