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Science of Giving 3: Do people give more if it’s painful?

Nonprofit Marketing Blog

The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort. But that doesn’t happen either - there are limits to altruism. The bigger the effort put in by participants, the more they raised. Here are the key points: 1.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 52