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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. It helps explain the power of feasibility studies. This is no surprise.

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Science of Giving 3: Do people give more if it’s painful?

Nonprofit Marketing Blog

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. But that doesn’t happen either - there are limits to altruism. Today’s topic: research by Christopher Olivola, an editor of the book, on the so-called martyrdom effect.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. But he’s struggling.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. But he’s struggling.

Values 52