Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3].
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