Remove Altruism and Helping Remove Fundraising Remove Philanthropy Remove Public and Nonprofit Management
article thumbnail

Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3].

article thumbnail

How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kid Philanthropy

The Agitator

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. Zach Bonner set out to help homeless kids in his area of Florida. And how direct and uncluttered the connection is between the actual fundraising and the benefit provided.

article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

article thumbnail

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. It helps the donor move to a “yes.”

article thumbnail

How to be an authentic guiding sage for your donors

iMarketSmart

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. Appearing helpful is easy.

article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 89