Remove Altruism and Helping Remove Fundraising Remove Retention Remove Values
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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

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Shared Leadership’s Role in Piloting the Plane

NonProfit Leadership Alliance

It’s the crew that knows who is on board, what baggage they brought, their feelings about flying, and how to help people cope with turbulence.  When the Captain comes on the PA system to inform everyone about the flight plan, they often sound like ‘the adults’ in the Peanuts specials. What would their influence be? What was the purpose?

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. I am with them.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising. But fundraising isn’t one thing. Fightin’ words.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

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How to be an authentic guiding sage for your donors

iMarketSmart

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. Appearing helpful is easy.