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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. When the donor identifies with its characters and values. In fundraising, identifying with others is powerful. Most altruism in animals matches this model. It helps you, but it costs me.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Should I do that?

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP. Sean Kosofsky.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. I am with them.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.