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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. In Judaism, the practice of tzedakah is an ethical duty to give in a just and merciful way to help those in need.

Ethics 122
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It can support a shared pro-social code.[4] 1] But fundraising can do more.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a cancer research charity, adding that government funding was cut did the same.[10] This can happen with natural disasters or social and political events.[14] But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? Public Administration Review, 80 (2), 294-304. [11]