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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. This can happen with natural disasters or social and political events.[14] But increasing anger didn’t work if the gift just generally helped people.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. But they aren’t helpful as a short-term metric to guide behavior. Now, suppose we’re managing a group of social media “influencers.” Metrics can help, but only a little. So, what’s the answer? I’m a data guy.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Ethical egoism posits that fulfilling one’s duty to act out of self-interest is the highest moral calling.

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