What’s in a Name? The Ethics of Building Naming Gifts
Stanford Social Innovation Review
MARCH 13, 2024
This theory relates to what American economist James Andreoni calls impure altruism , the inherent tension between philanthropy and self-interest. Consider the $10 million lead gift in 2019 from writer and artist Carolyn Campagna Kleefield to California State University, Long Beach’s contemporary art museum that now bears her name.
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