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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. Does this mean that deadlines help?

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How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character. Cash is easy.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Often, it’s obvious.

Values 89
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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). In response, I returned to school to study fundraising and nonprofit sector leadership and their relationship to normative ethics.

Ethics 111
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Often, it’s obvious.

Values 52