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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. In Hamilton’s simple math,[7] a gift is genetically helpful when My Cost < (Their Benefit X Our Similarity).

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. For a cancer research charity, adding that government funding was cut did the same.[10] But increasing anger didn’t work if the gift just generally helped people.