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How fundraisers can help their cause resonate with donors

iMarketSmart

4] Giving doesn’t help the donor. But it can help the donor’s genes. Giving is genetically helpful when, My Cost < (Their Benefit X Our Similarity). If a donor identifies with the factor, emphasizing it will help. Sharing similarities can help. It can help specific people. Natural origins In 1964, W.

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Kid Philanthropy

The Agitator

Zach Bonner set out to help homeless kids in his area of Florida. More and more there is public recognition for youth fundraising and volunteerism, including valuable scholarships, leading some cynics to question the altruism involved. No doubt there are some kids who "do charity" to round out their college credentials.

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How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.

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Agitator Cliff Notes: What’s Next?

The Agitator

How is your culture helping reach your mission (or sabotaging that effort)? If you like the Jim Collins genre, it’s that but for nonprofits. A great intro to effective altruism. Kivi Leroux Miller’s Content Marketing for Nonprofits. A nonprofit specific version of how to use your content to attract and retain.