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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving. You make the donation, you get a small token gift.

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

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How 6 Authentic Values Can Produce Staggering Outcomes for Your Small Nonprofit in 2014

NonProfit Hub

Well, we tell everyone that our core values are sweeter than a jar of tasty baby food. Core values get talked up a lot. You see, nonprofit organizations can’t just cook up core values to make themselves look attractive. Your flexibility will help you to successfully navigate difficult situations.

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10 Ways to Immediately Invest in Your Nonprofit Organization

NonProfit Hub

Do we practice the same philosophy in our nonprofits? Investing in Your Nonprofit (and Your People). Your nonprofit exists to help the world. You want every possible dollar you get to help fulfill your mission. Believe us, it’s not altruism. People are what keep your organization running, every day.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.

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Agitator Cliff Notes: What’s Next?

The Agitator

Ways to create value in digital marketing. How is your culture helping reach your mission (or sabotaging that effort)? If you like the Jim Collins genre, it’s that but for nonprofits. A great intro to effective altruism. Kivi Leroux Miller’s Content Marketing for Nonprofits. Dan Ariely ’s anything.