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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. 9] The point isn’t that these are universal solutions for fundraising.[10] How about a big prestigious university? The next goal was to then involve them in some aspect of the university.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. The power of the preliminary “yes” Asking for permission with a delay triggers another behavioral reaction. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. They can require more thought.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? University of Tennessee at Chattanooga. [4] Essays on the motivations and behavior of individual political donors [Doctoral dissertation]. Columbia University. [12] They need your help. Not always.

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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” The gift helps those in another country rebuild after an earthquake. In contrast, reciprocal altruism is stable. This is altruism. This is reciprocal altruism. This world can become universally altruistic. Reciprocal altruism is stable.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Princeton University Press. Utrecht University. It makes it harder to see the obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Princeton University Press. Utrecht University. It makes it harder to see the obvious.

Values 52